Building healthcare around the consumer

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At our Investor Day, Oscar Health laid out our long-term strategy built around the simple belief that more people will choose their own healthcare in the future.

Our work spans two separate and distinct businesses: Oscar Insurance, a proven leader in the ACA market, and Lucie Health Marketplace, a newer part of our strategy that helps people choose healthcare that fits their needs.

Oscar Insurance designs health insurance around people’s lives

The ACA is the foundation of a fast-growing individual market, fueled by changing work patterns and CHOICE Arrangements that let employees select their own coverage. Oscar Insurance will lead that growth through local networks, plans tailored to distinct populations and life stages, and technology that makes healthcare easier to navigate and more personalized. By 2029, Oscar expects to enter 400 to 600 more counties, expand its reach from 9.6 million to 16 million lives, capture more than 18% of the national ACA market and grow its CHOICE presence.

Lucie is built to serve a larger individual market

As the individual market grows, more people will need a simple way to compare and choose healthcare. Lucie is the payer-agnostic marketplace built to serve that expansion, giving consumers and brokers one place to shop for coverage. Lucie currently connects brokers and consumers with ACA medical, dental, vision, and supplementary coverage options from more than 70 carriers, with plans to expand into CHOICE services and other consumer health products. Oscar Health estimates these markets represent an approximately $650 billion opportunity, creating higher-margin growth potential beyond 2029.

As more people select coverage for themselves, Lucie will help give them the information and guidance to make those decisions with greater confidence. It is one way Oscar Health is advancing its larger mission: giving people more power over their healthcare and building the next consumer health economy around them.